Translating the need for savings and investment to a company of stylists.

The stylist project was for a company that employs 60+ stylists and meant solely for internal employee engagement. The owner created a new retail commission match aimed at getting the stylists to boost their sales and stash some much needed investment money away.

It's no secret those who are right brained don't always see numbers as numbers. Hell, I don't even know if they see fact for fact. The right brained individual is driven by creativity and imagination. That is what makes an artist so great. Instead of being clouded by the logic behind something they are wistfully taken by much more exciting factors, especially when faced with a decision to save or spend. Computing compound interest or even understanding it is not something most think about, much less know what it even means.

Both Chloe and I have fortunately been in the beauty and fashion field as a part of our portfolio building past. So, while by a land slide I am geared towards the left side of my brain, I understand how to live in the creative mind. We decided our goal was going to be making these stylists want to not only want to save, but feel like they NEED to save. After all, if you are a stylist your career isn't going to hold out for you to work until you are 80.

The result was a visual masterpiece that implied fear, need, and humor.




Recently Chloe and I decided to put on our networking pants and start expanding our reach in Portland. I am not new to the networking game. I’ve learned how to make networking count thanks to a few different sales positions I have held in the past.

Networking is an art. Strategy is involved in making effective connections. Much like dating, there are rules attached, for example,

1. the time frame to wait until you call

2. what type of message do you write

3. what to say in your email or phone call

4. how to avoid being a typical salesperson

Being ok with rejection is the icing on the cake. Vince Vaughn best tells the story of awkward:

Portland Business Alliance holds a breakfast networking event at 7:30am once a month. Last week, we decided to go check it out. This particular morning shindig is exactly like speed dating. You are assigned a number. You then sit down at a table with your number and pitch yourself to a table of people. For me personally, networking is about hoping to meet at least one or two people, which are going to be a valuable addition to your rolodex, all while praying your elevator speech is at least entertaining and on point.   

Along with loads of fun at the actual networking event, you get to court the connections you make by figuring out which people, if any, you would like to develop a relationship with. In order for a professional relationship to work, you have to like this person as an individual. Only then, can you determine if you wish to pursue a relationship on some level. Whether you decided to keep this person around as a client, COI (center of influence) or general connection you have to be able to connect intellectually and personally.

Today, I decided to take my stack of business cards gathered from the last week and add some connections on Linkedin. I did this on my iPhone app. As you may or may not know, when you add connections this way an auto message is sent, “_____ would like to add you as a connection”. This is contrary to adding from Linkedin's actual website where it forces you to write a message or state how you know this new connection.

Here is one of the responses I received back from a man, who OBVIOUSLY has not gotten the memo on how to work Linkedin, let alone form a proper message in the English language.

As far as intellect goes, you lost us at “thanx”.









I made a few quick edits on the obvious blunders….

My initial reaction to this message was nothing other than hysterical laughter, followed by a quick screen shot and a text message to Chloe instructing her to stop what she is doing if she wants a good laugh.

Who does this guy think he is? I am not going to say my profile is on point, but buddy, if you don't want to connect just don't say anything at all. Politely "ghost" my connection request and move on with your day. Apparently he never learned if you can't say anything nice, don't say anything at all.


I didn’t want to be as rude as he was to me, but I am sorry no one that uses “Thanx” in their condescending message deserves any other response.

Moral of this very real story:

Assumptions are not based on fact. Logically, when you make assumptions about individuals you are acting off of your own insecurities.


MS DOS to Intuit Online


TIME: 1 week = 65 hours


Select Business System’s is a printing icon in the South Bay and greater Los Angeles Area. Specializing in business forms, labeling, and print media for major chemical companies, Aerospace, LA unified school district, as well as local small businesses. Over the years forms have changed, digital is all the rage and SBS has molded with the times upgrading it's systems and given true customer service and insight to every customer in it’s arsenal.

The owner specializes in sales, print and keeping up with client needs. The staff bookkeeper knows the ins and outs of each sector of the business. This two man crew has been much too busy over the years to truly take the time to clear out old records the government says can be tossed. After 20 years of paper and record keeping SBS said enough is enough and hired KC12 to come in and get their business together.


  • Clear out old folders
  •             Past clients
  • Records below the required government 3-7 years depending on what type of record
  • Shred documents
  • Organize and systemize files
  •             Printing Material
  •             Shipping Material
  • Inventory of current physical assets
  • Conversion from MS Dos invoicing system, the newest technology of 1989 to Intuit online
  • Client Excel Sheet creation and Import
  • Vendor Excel Sheet Creation and Import Vendor Import
  • Inventory Import
  • Chart of Accounts creation specific to SBS business needs
  • Connection to all credit card and bank accounts
  • Lessons on how to use the stream lined new system


  • Over 500 pounds of onsite shredding
  • Clean and organized file cabinets with all relevant years and customer information
  • Organization of Tax information
  • Marked large items for sale i.e. 1984 printing press, 1995 Printing press, 3 office laser printers
  • New time saving system ready for invoicing, PO creation, and account tracking with Intuit online

FAILURE: The 3 Ingredients to making falling on your ass a beautiful thing


I worked my ass off in my 20’s. I opened a business at 19 and grew that business into a success over the course of a decade. After 10 years in business, it took a mere year and a half to literally lose everything. All my money, my retirement accounts, my business, my friends, a business partner of 10 years and a husband. I walked away with:

  • a great little boy
  • debt worthy of bankruptcy status
  • a life in a new city with minimal connections
  • a world of frustrations
  • opportunity for a new start

There’s a defining moment after shit hits the fan. A moment you are forced to face one major fact. You FAILED. You’re forced to stare failure in the face take a hard look in it’s eye and evaluate what the hell just happened.

Let’s define the words:




lack of success
omission of expected or required actions



to be unsuccessful about achieving one’s goal
neglect to do something



the accomplishment of an aim or purpose


I know what you’re thinking, “Failure, shit man, sounds harsh”. It’s not harsh. In it’s simplest form, failure is a term used when someone or something did not do the job it set out to do. If something didn’t work as intended, it failed. Simply, stating a fact is not an insult, it’s a statement of truth.

Failure in its simplicity is only achieved when you stop reaching for your goal. Noah Bradley summed this up like a badass. He suggests each step we take to reach a goal is a stepping stone. If your steps don’t work you redirect your attention with a better understanding of how to keep going. By definition those steps did fail.

I pose the question:

Why is failing a bad thing?

Generally, we learn as small children, “the truth will set you free”. So why does the connotation of failure reside in the realm of negativity? Maybe it’s a “you can’t handle the truth” issue, but that is for different day and entirely different story.

Failure and success go hand in hand. I have never understood how these two words are antonyms. I believe they coexist, you can not have one without the other. Success isn’t something that strikes down on you like a lightning bolt. Sure, for some it comes easier than others. Environmental factors such as family money, and business or personal connections can be catalysts. These are factors one can run with or wear a hole in like an old pair of socks. True success lies in an attitude and an honesty within yourself. The belief that you are and will be the best you yourself can be. You must have the ability to look deep inside. You then must ask yourself the right questions. Ponder your answers and most important own the ability to answer and execute on your answers.

Failure then is a key ingredient to success. Measuring one failure against another is impossible. Yes, some cost more money, do more damage, but the premise is universally the same. You tried something and it didn’t pan out. You went ahead and dove deep into something and it ended up handing your ass to you on a silver platter.

Do you know that moment when the world seems to be crashing in on you, blinding you from reality? That moment when for a minute, you begin to think about all the factors which actually matter. I know that moment all too well. I speak from experience. I once wanted to punch everyone in the face that told me, “everything happens for a reason”. How dare you act as though you know what is happening in my head. Did you actually believe making a happy go lucky comment was going to magically make me feel better?

My answer was always as sarcastic as my personality, “yep, you are right. When the time comes to see that reason I am sure I will have kicked it’s ass already.” Yet, I didn’t live in that state for long. I pulled my head out of my ass and realized on some sick level they were all correct and I did in fact believe the same thing.

Finding the reasons things happen takes personal insight and direct responsibility for your part. When you fail at something, on any level, take a step back to look at the situation as a whole. Analyzing from a perspective other than your own, is the only way to recognize the truth. This provides you answers to the self pity driven questions dancing in your mind.

“We show that, in certain circumstances, when we get enough information to contextualise the choices, then our brain essentially reaches towards the reinforcement mechanism, instead of turning toward avoidance,” said Giorgio Coricelli, a USC Dornsife associate professor.

3 ingredients that make falling on your ass beautiful

Risk: a situation involving exposure to danger.

Working hard with your best intentions and brain power forward still doesn’t prevent failure. The more you risk the higher your failure rate, the greater the reward. Throwing your glass half full in failures face defines your future.

Acceptance: In human psychology is a person’s assent to the reality of a situation, recognizing a process or condition (often a negative or uncomfortable situation) without attempting to change it, protest.

“The first step is acceptance”.

Yes, in more ways than one. Accept that failure happened. Get the hell over it. The longer you wallow the long it will take to move on. Evaluate why the failure occurred. If you can’t answer why then you haven’t asked yourself why for real. This takes inner self awareness and insight. Find that. It’s the only thing that will allow you to move on.

Execution: the act or process of executing : performance

Taking risks and accepting failures is not beneficial if there is not execution of a new strategy. You’re a badass and you know it, act like it.


In conclusion our brain needs to fail. It is essential for our development as human beings. So, gift failure a shot of whiskey, then congratulate it’s stellar attempt to hold you down.


The Mascot


KC12 | Gold Bolt

Dark slate grey, gold and lightning bolts. These are a few of our favorite things.

Branding a company comes easy, unless it's your own. Making a decision becomes 100% more difficult. After many hours of soul searching, debating, and thinking much too hard we decided to "just go with it". We hung up our business hats, took a deep breath and decided to go with what we love and put OCD over thinking to bed. So we started having fun and acting as though we were one of our clients. We put ourselves in a pair of fancy client shoes and went to town on what makes us tick. 

The result of this OCD release was a theme and a brand we can honestly say we're proud of. 

-Krista & Chloe